Woolworths Launches Flagship Food Emporium at Village Square, Durbanville


On 2 July 2025, Woolworths officially opened its brand-new Food Emporium at The Village Square in Durbanville, a first-of-its-kind concept that marks a major step forward in South African food retail. Designed to elevate everyday grocery shopping into a premium culinary experience, this Food Emporium blends high-quality products, local flavour, and sustainability in a modern, beautifully curated space.




A Fresh Retail Concept in the Northern Suburbs
The Food Emporium spans over 2,300 square meters and forms the heart of The Village Square, a mixed-use centre that also includes over 40 other retail and lifestyle outlets, as well as offices and restaurants. As a standalone Woolworths Food store, this flagship offering is tailored to food lovers who value quality, variety, and innovation.

Inside the store, customers can expect a multi-sensory experience with a range of curated sections:
  • A fully operational bakery and pâtisserie preparing fresh breads, croissants, and cakes daily.
  • A fresh seafood section with responsibly sourced fish, a sushi bar, and oyster counter.
  • A full-service butcher offering premium cuts and ready-to-cook meal options.
  • A global pantry stocked with Italian, Asian, and Mexican-inspired ingredients.
  • A dedicated confectionery alcove and the ever-popular Chuckles display.
  • A specialist wine alcove featuring exclusive local and international selections.
  • A cooking station run by an in-store chef, offering live demos and food tastings.
  • A florist counter for handcrafted bouquets, perfect for gifts or home décor.
This layout is designed to feel more like a modern food market than a traditional supermarket, offering both convenience and inspiration.

Sustainability and Innovation at the Forefront
Woolworths has also placed a strong emphasis on sustainability in the design and operation of this store. The Food Emporium incorporates energy-efficient lighting, advanced refrigeration systems, and daylight-responsive dimming technology. Many of the products feature recyclable or reduced-impact packaging, while waste-reduction strategies are integrated into daily operations.

These features align with Woolworths’ broader environmental goals through its Good Business Journey, ensuring that this new retail concept remains both socially and environmentally responsible.

Leadership Commentary
Roy Bagattini, Woolworths Group CEO, described the Emporium as a “step change in food retailing,” reflecting the brand’s intention to stay at the forefront of innovation. Sam Ngumeni, CEO of Woolworths Foods, added that every detail was carefully considered to deliver an immersive and memorable shopping experience.

Visiting the Food Emporium
The new store is located at The Village Square on the corner of Oxford and Queen Streets in central Durbanville. It is open seven days a week from 7:30 am to 7:30 pm, offering extended access for residents, professionals, and visitors.

A New Chapter in Food Shopping
Woolworths’ new Food Emporium is more than a grocery store — it’s a destination. Whether you’re stocking up on daily essentials, entertaining guests, or simply exploring the best in fresh food and fine ingredients, this Durbanville flagship sets a new benchmark for quality and customer experience.

For those living in the Northern Suburbs, the future of food shopping has officially arrived.

Thinking of Making Durbanville Your Home?

At Emerald Realty, we specialise in the Northern Suburbs and understand the lifestyle that makes areas like Durbanville so desirable. From family homes to modern apartments within walking distance of Village Square, we’ll help you find a property that suits your lifestyle  and puts you right next to this exciting new Woolworths experience.

Get in touch with our team today to view available listings in Durbanville and surrounds.
Visit www.emeraldrealty.co.za or contact us directly at 084 408 8115 to schedule a viewing.

Let’s help you move closer to convenience, quality, and community.



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